Flukeit

I currently use Maxbounty and Azoogle as tools to help the money making machine chug along, and I have recently wondered how long I should let a non-producing CPA campaign go before pulling the plug on it.

For example, I am currently running a campaign from Azoogle that has a payout of $20 on one of my directories and have yet to make a dime on it. I’ve been running this ad for two weeks.

I asked David from CPA Affiliates.com about it, here’s what he had to say:

Flukeit: How long do you give a non-paying CPA Campaign before pulling the plug?
David: Well are you referring to CPA campaign where you are doing PPC to it or on a website you are currently running?
Flukeit: A website I’m running.
David: I usually will give it two days if it is placed in a prime spot on the site.
Flukeit: Wow, not very long huh?
David: The only time I would have it run longer is if it was a VERY low traffic site with like under 200 uniques a day then might let it run longer
David: I try to focus on targeting my audience. If audience is mainly techie teens I will try free iPod, laptop etc. If they are women I may try free magazine offers or free makeup.
Flukeit: Would you recommend using a lower paying CPA campaign and focus on higher volume, or the occasional big payout?
David: I would try both and whichever one makes me more over a set period would get the spot.

My conversation with David is leading me to have less patience with my CPA campaign I choose to use.

This entry was posted on Tuesday, January 9th, 2007 at 5:00 pm and is filed under Lessons Learned, Misc, Monetization. You can subscribe via RSS 2.0 feed to this post's comments. Both comments and pings are currently closed.