Flukeit

I currently use Maxbounty and Azoogle as tools to help the money making machine chug along, and I have recently wondered how long I should let a non-producing CPA campaign go before pulling the plug on it.

For example, I am currently running a campaign from Azoogle that has a payout of $20 on one of my directories and have yet to make a dime on it. I’ve been running this ad for two weeks.

I asked David from CPA Affiliates.com about it, here’s what he had to say:

Flukeit: How long do you give a non-paying CPA Campaign before pulling the plug?
David: Well are you referring to CPA campaign where you are doing PPC to it or on a website you are currently running?
Flukeit: A website I’m running.
David: I usually will give it two days if it is placed in a prime spot on the site.
Flukeit: Wow, not very long huh?
David: The only time I would have it run longer is if it was a VERY low traffic site with like under 200 uniques a day then might let it run longer
David: I try to focus on targeting my audience. If audience is mainly techie teens I will try free iPod, laptop etc. If they are women I may try free magazine offers or free makeup.
Flukeit: Would you recommend using a lower paying CPA campaign and focus on higher volume, or the occasional big payout?
David: I would try both and whichever one makes me more over a set period would get the spot.

My conversation with David is leading me to have less patience with my CPA campaign I choose to use.

Several days ago, I began seeing animated image ads showing up in my 728×90 leaderboard ad block. It’s not just one, there are several of them. These aren’t the video ads that Google mentioned months ago, because they do not have audio. I have never seen these type of ads on my sites before, and neither has my visitors. I know this because I have seen an upswing of clicks from this site.

I strongly believe that with a moving image in the ad, this will drastically reduce the effects of Banner Blindness. I have seen an increase in revenue of 40-60% in the last week since these ads began appearing.

This morning I received my holiday greeting in my email box. It was an e-card labeled S.N.O.W.(Simulated Niceness of Winter)

It was kind of cheesy, but I watched it anyway. I guess it was the staff of Yahoo! Publishers Network talking on it.

Here’s the link if you care to watch it.

Bloggers across the world are posting about the gifts they received from the marketing partners. I read a lot about Google sending out picture frames, other marketing agents dishing out gift cards, and the list goes on.

I guess I haven’t made the big time yet, but Maxbounty did think of me this year. I didn’t get a cruise, clothing or a special non-cash bonus. I received a card.

Don’t get me wrong, I’m really not complaining. I appreciate the card. It doesn’t look “cheap” and was actually signed by several people. I have to ask, why? Looking at my Max Bounty reports, I really haven’t made much of anything at all. Certainly not enough to warrant sending me free gifts. So why do they bother with the card?

As I posted a couple weeks ago, I am trying to put more money making tools in my toolbox. With that, I applied to Azoogle Ads. I am currently getting the feel for the admin panel, and so far I am pleased with it’s ease of use. I plan to ease into implementing these ads into some of my sites until I am comfortable with tracking, etc.